CONUNDRUM is the marketing specialization game in BARCODE which is the annual flagship management event of Symbiosis Institute of Management Studies. Conundrum is a one-day event conducted by SMARK – the marketing Club of SIMS which usually happens on the 1st day of Barcode. This year it was conducted on 21st September. Conundrum is a case study competition. Ever year it attracts participants from various colleges across the country. The first round is about product diversification where in the contestants are given a regular product with a twist on which they have to submit a PowerPoint presentation of not more than 5 slides about their marketing strategy along with a poster of the new product. Round 2 is a on campus case study competition.